Augustus Gloop starts to eat chocolate from the river and doesn’t stop whenWonka asks him. Augustus continues eating chocolate until he falls into the river! There a tube sucks him and brings him to the Fudge Room where he disappears in the chocolate while the Oompa-Loompas sing a song about eating chocolate.
The group takes a Viking boat down the chocolate river where Wonka shows his invention: a chewing gum that tastes like a 3 course meal!
Violet Beauregarde wants to try the chewing gum but Wonka tells her that the chewing gum is not finished. Violet wants to try the chewing gum anyway so when she gets to the desert, her skins turns blue and she blow up like a blueberry. The Oompa-Loompas roll her away while singing a song about eating chewing gum all day.